Since its founding in 2012, Westward Leaning has grown to be one of the world's leading independent sunglasses brands.
According to the New York Times, our brand is “best known known for its glitzy mirrored lenses” and “its steadfast commitment to offering a limited selection of universally-flattering, unisex, perfected frame shapes.” Our mirrored lenses come in an ever-growing spectrum of colors, from the muted and subtle to the ultra-neon and bold, and we currently have nine core frame shapes.
We have a cult following of stylemakers around the world, and are a favorite of celebrities— People magazine called us “Hollywood’s hottest shades.” You can find our glasses at most leading retailers, including Barneys, Net-a-Porter, Nordstrom, Saks, Revolve, FWRD, and Fred Segal (click here for a complete list of stockists).
Our iconic “rhombus” side swatch—a unique material that we inlay in a slanted parallelogram groove on the temples of all our sunglasses—is made from materials as diverse as antler, wood, reflective neon polymers, and anodized aluminums. The unique material inlay, in our brand’s sideways-slanting shape, has become the identifying feature of all our products.
OUR PHILOSOPHY & CRAFTSMANSHIP
Every unique material we use for the “rhombus” is carefully selected not only for its aesthetics, but for what it represents: each of our sunglasses were inspired by a particular human achievement, and we try to reflect those achievements and an awareness of social issues in our designs. For us, a great product is as beautiful as it is meaningful.
You will not find any models on our website (unless they are customers, like Gigi Hadid and Cara Delevigne). This is not because we don’t think models look good in sunglasses; it’s because there is no "typical" Westward Leaning customer. We have never designed a gendered product, and we market the same sunglasses to all age groups and ethnicities. We want everyone and anyone to love our sunglasses: whether you're a grandpa or a teenage girl, you should be able to put on a pair of Westward Leaning sunglasses and feel cool. We believe in a more democratic form of fashion—one that is not dictated top-down-- and draw inspiration from our customers around the world. We don't need models, we have fans (and fans who are also models!). To see people in our sunglasses, search #westwardleaning on Instagram, or head to our Street Style page. Everything we've done-- from pricing our product to sourcing materials sustainability-- has been to maximize the breadth of our addressable market.
We make every effort to be as ethical, sustainable, fair and socially-conscious as possible in every decision we make. But we recognize these are only sunglasses; if you want to help the world, donate to UNICEF. That said, we use no animal products unless they are naturally shed, like our antler (we challenge you to find real leather that is softer or more durable than the NovoSuede used in our cases), and as Californians have designed our glasses with every ethnicity and face shape in mind. We visit all our factories on a regular basis, and our main production facility is a family-run business that has been passed down through generations. We know how expensive eyewear can seem, and are obsessed with the quality of our product: every single component of our sunglasses and unique packaging is subject to rigorous quality control, and we pride ourselves on offering outstanding customer service.
These are only sunglasses. But we want them to be the very best sunglasses purchase you ever make, and the most flattering pair you own. We want you to feel good, and look cooler.
FOR A BRIGHTER FUTURE
Westward Leaning will be donating 25% of the proceeds from their Spring 2017 collection to the United Nations Foundation. “We designed our glasses for the universe and to be universal, and wanted to support an organization dedicated to peace therein,” said founder and Creative Director, Robert Denning.